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Articles for small businesses looking to learn the basics of digital marketing
Social Media Icons

50 Ideas for Social Media Posts

It can often be a real challenge for business owners to find something new to post across various social media channels on a consistent basis. However, it is vitally important to keep your channels fresh and interesting for your audience to keep them engaged.

To help get you started, I’ve created a list of 50 actionable social media post ideas. Each should work well on any of the major social media platforms.

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Facebook Ads

Why Facebook Ads Are Effective For Small Businesses

Facebook gathers a huge amount of data about their users, this results in their advertising platform being a remarkable tool to market your business. You can tap into this data to present Facebook users with adverts about your business based on their location, interests, age, and behaviours. Without Facebook ads the vast majority of businesses are unlikely to grow their presence on the platform quickly, with organic reach decreasing significantly over recent years.

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Social Media Posts

How Often Should I Post On Social Media

A question that I often get asked by business owners is "How often should I post on social media?". My response is always the same - "As often as you can without compromising quality".

For me, it can really be that simple. A lot of businesses worry about posting too often but in reality, I don’t see many small businesses that fall into this category. If you’re only posting organically (not running paid adverts) the chances are only a small proportion of your audience are seeing your posts anyway. Even if you were posting more than once a day, your followers are unlikely to be overwhelmed with content.

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Facebook likes

10 Tactics To Get More Likes On A Facebook Business Page

Building your Facebook page audience can often feel like an uphill battle, especially if you have a new business. Despite this challenge, it’s vital for any business with a Facebook page to have a good number of likes (or followers). Why? Well, firstly, if you’re investing time crafting posts on the platform then you will want to get them in front of as many people as possible. Secondly, having a well-established page offers ‘social proof’ to potential new customers. Lastly, the more likes you have on your page and your posts, the more trustworthy your business will look to the outside world.

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Facebook Likes

3 Ways To Invite People To Like Your Facebook Page For Free

Attracting new people to like your Facebook page can be a real challenge. Especially for brand new businesses. Despite this challenge, it’s important that business owners continue to drive new likes on their page. Having more likes means your posts will potentially be seen by more people. A well established page with a large following alongside great content and good reviews also appears more trustworthy to potential customers.

A fantastic way to get more likes is to ‘invite’ people to like your page. It’s very effective as the people you invite are likely to already be familiar with your business. This blog will cover 3 ways you can ‘invite’ people to like your Facebook page for free.

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SEO Tips

10 SEO Tips To Drive More Traffic To Your Website From Google

Search Engine Optimisation (SEO) is a digital marketing technique designed to drive more organic traffic to your website from popular search engines, such as Google. It can be a very profitable channel that drives traffic to your website all year round. It’s popular as it allows you to drive quality traffic to your website from people who are already looking for your products or services, who may not have already been aware of your brand.

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Google Analytics

4 Reasons To Install Google Analytics On Your Website

Google Analytics is a free tool that allows you to analyse traffic to your website in detail. It’s very easy to install and simply requires adding a small amount of code to each page on your website. Business owners can often implement this themselves via their CMS (content management system) or via their website developer. In this article, I’ll share my key reasons to install Google Analytics on your website.

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Samsung S20 FE Box

Mobile Phone Photography For Small Businesses: Lessons Learnt From Buying A New Phone

I’ve been aware for some time that the quality of mobile phone cameras has been improving over recent years and I thought it was time for me to revisit this. My overall goal was to find a phone with a camera that could rival the quality of my SLR camera. This would give me more opportunities to capture images for social media on a more ad hoc basis.

I thought it would be useful to document my findings, as most small businesses these days manage their own social media channels. In my opinion, high quality photos are absolutely essential when promoting any business on social media. A lot of businesses don’t have the time to learn how to use an SLR so a good quality mobile phone is a great option.

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More content coming soon.